Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers
How to Optimize Your Blog’s Next Article for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user is showing intent as they are seeking information or researching their next purchase. Optimizing a blog and the content within each post is not as simple as just throwing some keywords into the mix… there are quite a few
10 Social Media Tactics that Boost Shares and Conversions
Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve
The Key Visual Elements of Landing Page Design
The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages, which covers how landing pages along with the critical visual elements that impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to the algorithms and get the right traffic to your landing page. By not optimizing, you could
How Important Are Images To Your Digital Content?
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k to $100k on a new web presence but skip spending a few hundred dollars on
