How to Measure Your Online Public Relations Effectiveness

Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors. The Barcelona Declaration of Public Relations Measurement Principles The Barcelona Principles were established in

Marketing Metrics that Matter

Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more often than not – is not actually impacting your revenue. Marketers need to focus on

Ultimate Guide to Pinterest Metrics

We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has 1,000 followers and we honestly do very little outside of posting our infographics there! The

What’s Your Social Media Impression?

“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don’t make the mistakes that many have made before you. In today’s world, the first impression idea still holds true. However, digital consumers and social media allow us to connect in ways that we could never have in the past. And the impression that you leave on your Facebook page, Twitter stream, or website could have some