Inbound Links

Martech Zone articles tagged inbound links:

  • Analytics & TestingCustomer Retention

    How to Improve Customer Loyalty with Digital Marketing

    You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Analytics & Testingwhat is digital marketing

    What is Digital Marketing

    We’ve had some similar infographics on the inbound marketing process, the rise of inbound marketing, and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has…

  • Content MarketingBlogging jargon, terms, vocabulary list

    Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know

    In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in the context of blogging refers to the collection and analysis of data that tracks the performance of a blog. This…

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