Reading Time: 7 minutes You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works – it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s
Reading Time: 2 minutes Even the largest corporations struggle with tracking metrics. For over a decade I’ve said that analytics often produces more questions than it does answers as users are segmenting, filtering, and analyzing traffic. Combine that with the fact that , and you’re really left scratching your head most of the time. Mojo Media Labs has produced this infographic, The Inbound Marketer’s Guide to Data & Analytics. It provides stages of complexity as well as guidance on
Reading Time: 2 minutes This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert
Reading Time: < 1 minute We’ve had some similar infographics on the inbound marketing process, the inbound marketing ecosystem, the rise of inbound marketing and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design,
Reading Time: < 1 minute Believe it or not, Google isn’t the only search engine in the world. One of them that’s come in very handy when we do our research on site backlinks is Blekko. It’s as simple as adding a /inbound after the domain name: The resulting output provides you with links to your site and the anchor text that’s been used when referring to it. Blekko will also report duplicate content and outbound links, too!