How PPC Enhances Inbound Marketing

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend? The inbound marketing strategy looks different for each business and industry. Budgets

Inbound Marketing Ecosystem

The positioning of DK New Media is largely that it’s an inbound marketing agency. We like the term inbound marketing because it emphasizes the fact that our focus is attracting leads and turning them into customers. SEO companies are often focused on rank. Social companies are often focused on bigger audiences. Agencies are often focused on design. We’re focused on business results… and may utilize SEO, social, email, mobile, video, design or any other strategy

Video: Colts.com does Video Advertising for Sponsors the Right Way!

Pat posted a video today for the Colts family of sites that I thought was incredible – relaying the reach of Colts.com, myIndianaFootball.com and MyColts.net. They really developed a beautiful video player that adds a nice feature… replicated advertising. Each time someone embeds this in their site, their advertiser is reaching a new audience. Very well done. Pat also asks an important question… with 7.5 million visitors to Colts.com on an annual basis, but 280,000