Inbound Marketing
Martech Zone articles tagged inbound marketing:
- Email Marketing & Automation Roman VasylenkoNov 5, 2023
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
- Sales and Marketing Training Margaret LeeNov 1, 2023
Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both
Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…
- CRM and Data Platforms Douglas KarrAug 22, 2023
WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…
- Event Marketing Douglas KarrJul 6, 2023
Livestorm: Drive Leads and Boost Engagement With Your Virtual Events
If there’s one industry that’s exploded in growth due to travel restrictions and lockdowns, it’s the online events industry. Whether it’s an online conference, a sales demonstration, a webinar, customer training, an online course, or even internal meetings… most companies have had to invest heavily in video conferencing solutions. Inbound strategies are being driven by webinars nowadays… but it’s not…
- Sales and Marketing Training Douglas KarrJun 2, 2023
Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
- Search Marketing Douglas KarrNov 3, 2022
50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
We’re always on the lookout for great tools and with a $5 billion industry, search engine optimization (SEO) is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools…
- Content Marketing Douglas KarrJun 20, 2022
Expectations on Your Marketing Investment
We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…
- Search Marketing Douglas KarrApr 23, 2022
Don’t Bet It All On An Organic Strategy
Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they’re engaged; many of our customers are not… but sometimes the effort it takes to respond and explain the reasons we’re doing takes away from…
- Content Marketing Douglas KarrFeb 7, 2022
5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness
When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos daily on our computers, phones, and even Smart TVs. According to YouTube, the number of hours people spend watching videos is up 60% yearly! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! Video…
- Social Media & Influencer Marketing Elizabeth ShydlovichOct 18, 2021
5 Ways That Social Listening Builds The Brand Awareness You Really Want
Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s recognition is not enough anymore. You also have to keep an ear to the ground for what your customers really want (and don’t want), as well as keep abreast of the latest industry trends and competition. Enter social listening. Unlike mere…