Online Marketing Terminology: The Basic Definitions

Reading Time: 3 minutes Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

Livestorm: Plan, Execute, and Optimize Your Inbound Webinar Strategy

Reading Time: 2 minutes If there’s one industry that’s exploded in growth due to travel restrictions and lockdowns, it’s the online events industry. Whether it’s an online conference, a sales demonstration, a webinar, customer training, an online course, or just internal meetings… most companies have had to invest heavily in video conferencing solutions. Inbound strategies are being driven by webinars nowadays… but it’s not as simple as it sounds. The need to integrate or coordinate with other marketing channels,

Using WordPress and Gravity Forms to Capture Leads

Reading Time: 2 minutes Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. Developing a web site with downloads that can be attained through registration forms is a good inbound marketing strategy. By capturing contact information or

50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

Reading Time: 10 minutes We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Key Features of Search Engine Optimization Tools and Tracking Platforms Audits

What Questions Need Answered to Evaluate Your Company’s Inbound Marketing Strategy?

Reading Time: 5 minutes I’m working with a prospect right now that knows they require assistance with their digital presence and inbound marketing efforts… but they don’t know where to start nor the path necessary to get where they need. While I’ve written extensively about the agile marketing journey to develop your marketing maturity, I’m not sure I’ve ever written about the elements necessary for success. As I’m working with this client, I’ve been interviewing their sales, marketing, and