Marketing Scenario From Hell – Tons Of Leads, But No Sales

Although having a stable source of leads is already a great thing for any business, it won’t bring food to the plate. You will be happier if your sales returns are proportionate to your impressive Google Analytics report. In this case, at least part of these leads should be converted to sales and clients. What if you are getting tons of leads, but no sales? What aren’t you doing right, and what can you do

The #1 Complaint About Inbound Marketing

Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any business from our website. There’s a serious problem in the inbound marketing industry in how

A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI

While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic

Your 2014 Digital Marketing Roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic, compliments of Two Legit, aims to do just that. Walking you through a marketing roadmap of your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your

How B2B Sales Has Changed

This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies. By combining an inbound and outbound approach to B2B sales, you can capture and score your leads as they interact with your content and social activity online. This provides