Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems with deliverability, and that negatively impacts the bottom line. For years, Return Path has been the industry leader in the email deliverability space without much, if any, competition. With the arrival of 250ok, and a
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You’ve put a lot of effort into your business site or corporate blog, it’s time to tune it up. We wrote Corporate Blogging for Dummies to help businesses leverage blogging to build authority and acquire leads online. Although the book is concentrated on blogging and blogging platforms, the theories extend to a corporate website right down to a pay-per-click landing page. Many of you have already began reading the book and the feedback has been