Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

What is Email Authentication? SPF, DKIM, and DMARC Explained

When we work with large email senders or migrate them to a new email service provider (ESP), email deliverability is paramount in researching the performance of their email marketing efforts. I’ve criticized the industry before (and I continue to) because the permission of email is on the wrong side of the equation. If internet service providers (ISPs) wish to guard your inbox from SPAM, then they should be managing the permissions to getting those emails

What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful email campaign, as well as for communication more widely.  In this article, we examine IP scores in greater detail and look at how you can maintain a strong IP reputation.  What Is An IP Score