How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.
Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems with deliverability, and that negatively impacts the bottom line. For years, Return Path has been the industry leader in the email deliverability space without much, if any, competition. With the arrival of 250ok, and a
Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted top 15 prominent email marketing myths and debunked them with logical rationales in our “Email Marketing Myth Busting” Infographic. The infographic throws light on the truths behind these myths
There’s a lot of ignorance out there from marketers and IT professionals when it comes to email deliverability and inbox placement. Most companies simply believe it’s a simple process where by you send the email… and it gets where it needs to be. It doesn’t work that way – internet service providers have a number of tools at their disposal to verify the source of the email and validate it as a reputable source before