Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful email campaign, as well as for communication more widely.  In this article, we examine IP scores in greater detail and look at how you can maintain a strong IP reputation.  What Is An IP Score

The Top 15 Email Marketing Myths You Need to Know

Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted top 15 prominent email marketing myths and debunked them with logical rationales in our “Email Marketing Myth Busting” Infographic. The infographic throws light on the truths behind these myths

What is Email Authentication? How does it Impact Deliverability?

There’s a lot of ignorance out there from marketers and IT professionals when it comes to email deliverability and inbox placement. Most companies simply believe it’s a simple process where by you send the email… and it gets where it needs to be. It doesn’t work that way – internet service providers have a number of tools at their disposal to verify the source of the email and validate it as a reputable source before

Mail Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues

We’ve been monitoring our email inbox percentages with our partners at 250ok and getting some great results. I wanted to dig in a little deeper to the actual construction of our email and found a great tool called mail tester. Mail tester provides you with a unique email address that you can send your newsletter to and then they provide you an quick analysis of your email against common SPAM checks by junk filters. The

Whitelisting Your Email with AOL

Perhaps because it’s still one of the largest ISP and most finicky about emails, AOL really does have a fantastic Postmaster service online. I had to contact them when a client reported that they were having issues with email getting through to AOL email addresses. Sure enough, we found out that the IP addresses of our application were being blocked. That sounds somewhat terrible, as though we were a spammer or something… but we aren’t.