Inbox

Martech Zone articles tagged inbox:

  • Martech Zone AppsWhat is an SPF Record? How Sender Policy Framework Stops Phishing

    App: How To Build Your SPF Record

    The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder NOTE: We do not store entries submitted from this form; however, values…

  • Martech Zone AppsHow to Query DNS using dig from Terminal or the Command Line

    How To Query DNS From Terminal or a Command-Line

    Understanding how to query DNS is essential, whether you’re troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on using the dig command in Linux, Windows, or MacOS to query Google’s DNS server. Introduction to DNS DNS is the…

  • Email Marketing & AutomationWhy Your Emails Are Going to Spam and Not the Inbox

    Are Your Emails Making It To The Inbox?

    You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…

  • Email Marketing & AutomationEmail Reading Behavior and Trends for 2023

    Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023

    If there’s one area in which I hope AI makes a dramatic impact, consumers and business people can better prioritize, filter, and respond to emails efficiently. The modern-day inbox isn’t any more intelligent than two decades ago, and it’s quite disconcerting given that email is the primary channel of virtually any personal, professional, and promotional communication. My inbox is such…

  • Sales EnablementBoxward: Email Warmup Solution

    Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails

    While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…

  • Analytics & Testing
    How to choose an email service provider (ESP)

    How to Choose an Email Service Provider (ESP)

    This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…

  • Marketing Infographics140612 Cirrus eBook pg6.jcf .

    You Spend 83 Days a Year Emailing

    The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According…

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