Martech Zone articles tagged incentives:

  • Social Media & Influencer MarketingUser-Generated Content Campaigns on Social Media for Brand Loyalty

    4 Ways You Can Use User-Generated Content to Foster Brand Loyalty

    A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…

  • CRM and Data PlatformsThe future of customer loyalty programs

    The Future Of Customer Loyalty Programs

    Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…

  • Marketing Infographics

    How to Improve Engagement at Your Next Conference

    This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Meeting spend is rising globally with a 2.1% expected rise predicted for 201636% of #travel industry professionals expect to spend more than $4,000 per person in incentives in 2016Exhibitions within the trade…

  • Social Media & Influencer Marketing
    Why Snapchat is changing digital marketing

    Why Snapchat is Revolutionizing Digital Marketing

    The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data. The social network is becoming a key player in the future of digital marketing. Since its launch in 2011 this ephemeral network has grown rapidly, especially among the digital native generation of mobile-only users. It is an in-your-face, intimate…

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