Checklist: How to Create Content That Is Inclusive

As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers are striving for personalization and engagement, being diverse in our messaging is overlooked far too often. And, by overlooking cultures, genders, sexual preferences, and disabilities… our messages meant to engage can actually marginalize people who aren’t like us. Inclusivity should be a priority in every marketing message. Unfortunately, the