My company, Highbridge, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes. Because they have limited SKUs and don’t have a recognized brand, we pushed them to launch on a platform that was ready, scalable, and
On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a
Everyone that optimizes an e-commerce site understands that the faster and easier it is for someone to convert, the higher the conversion rate and more sales your site will receive. As consumers have moved from desktop to mobile, this is becoming even more critical to successful ecommerce strategies… a fast, simple, and easy to use checkout experience has been proven to increase conversion rates. The best conversion rate websites offer a more frictionless checkout experience.