Fomo: Increase Conversions through Social Proof

Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously. Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a

10 Social Media Tactics that Boost Shares and Conversions

Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve

15 Ways to Increase Your Ecommerce Conversion Rate

We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site needed rebranded and redesigned from the ground up. While it was a fully functional site before, it just didn’t have a lot of the necessary elements to build trust and ease the conversions along for

Rethink Social Media’s Impact on Traffic and Commerce

We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: And as the market ages and web savvy consumers build their incomes, we’re going to continue to see growth in the impact of social media on

7 Ways to Optimize Your Online Marketing Conversion Funnel

Too many marketers are overly concerned with increasing traffic to their sites instead of converting the traffic they have. Visitors are arriving at your site each and every day. They know your products, they have budget, and they’re ready to buy… but you’re not enticing them with the offering they need to convert. In this guide, Brian Downard of Eliv8 shows you step by step how to build an automated marketing funnel that you can