Outgrow: Increase Your Content Marketing ROI with Interactive Content

On a recent podcast with Marcus Sheridan, he spoke about the tactics that businesses are missing the mark on when they’re developing their digital marketing efforts. You can listen to the entire episode here: One key that he spoke to as consumers and businesses continue to self-direct their customer journeys is interactive content. Marcus mentioned three types of interactive content that enable the self-direction: Self-scheduling – the ability for a prospect to set up a

3 Real-Time Content Localization Methods to Increase Engagement

When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, 50% of consumers who search locally on their smartphone visit a store within a day, with 18% leading to a purchase According to an infographic by Microsoft and VMob,

AddThis Adds Personal Targeting to Improve Engagement, Conversions and Revenue

Most of the marketing technology world is focused on getting visits. Link baiting is off the charts and it’s resulting in terrible results for marketers. Getting someone to your site is actually pretty easy, but keeping them there and actually encouraging them to do business with you is quite complex. Even on a publication like ours, increasing our viewership is important – but unless people are interacting with the brands that we’re talking about, it’s