Marketing Automation, Sales Enablement

How to Deploy a Successful Marketing Automation Strategy

How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. There are a few key goals that help you clearly measure successful use of marketing automation. They include: Successful Marketing Automation Strategies Result in an Increase in: Qualified lead generation Sales opportunities Sales productivity Revenue Successful Marketing Automation

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Content Marketing, Ecommerce and Retail,

AddThis Adds Personal Targeting to Improve Engagement, Conversions and Revenue

Most of the marketing technology world is focused on getting visits. Link baiting is off the charts and it’s resulting in terrible results for marketers. Getting someone to your site is actually pretty easy, but keeping them there and actually encouraging them to do business with you is quite complex. Even on a publication like ours, increasing our viewership is important – but unless people are interacting with the brands that we’re talking about, it’s all for nothing. We must reach audiences that are going to be interested in our content – and once we

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Analytics & Testing, Content Marketing, , Marketing & Sales Videos

Sailthru: Optimize, Automate and Deliver

We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site that the user is landing on. I have been writing for a long time that the limitation of modern analytics is that it only raises more questions, not actual answers. Personalization platforms like Sailthru are shifting the paradigm – taking the analytical data and optimizating the visitor’s experience to increase revenue… and doing it automatically

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