Here Are 6 Ways That Mobile Apps Help in Business Growth

As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn’t at all costly and unwieldy as it was just a couple of years ago. Fueling the industry are app development companies with different specialty center and certifications,  all aggressive in building business applications that can positively impact every aspect of your business. How Mobile Apps

How to Deploy a Successful Marketing Automation Strategy

How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. There are a few key goals that help you clearly measure successful use of marketing automation. They include:

AddThis Adds Personal Targeting to Improve Engagement, Conversions and Revenue

Most of the marketing technology world is focused on getting visits. Link baiting is off the charts and it’s resulting in terrible results for marketers. Getting someone to your site is actually pretty easy, but keeping them there and actually encouraging them to do business with you is quite complex. Even on a publication like ours, increasing our viewership is important – but unless people are interacting with the brands that we’re talking about, it’s