The Playbook for B2B Online Marketing

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert

How Content Marketing Impacts Search Rankings

As search engine algorithms become better at identifying and ranking the appropriate content, the opportunity for companies that engage in content marketing become greater and greater. This infographic from QuickSprout shares some incredible statistics that can not be ignored: Companies with blogs typically receive 97% more leads than companies without blogs. 61% of consumers feel better about a company that has a blog. Half of all consumers say content marketing has had a positive impact