15 Ways That Content Creators Can Monetize Their Work

Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,

Lumanu: Find Influencers and Discover Influential Content

Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a must. Influencer marketing is broken down into two essential components Who are the influencers that

The Surprising Science Behind Influence and Persuasion

I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B. Cialdini, author of Influence: Science and Practice (5th Edition), I may

Social Reactor: 7,000 Social Influencers at Your Ready

ChaCha is a great company that I worked with for quite a while when I first launched my agency. It’s hard to believe that ChaCha is 8 years old… the company is agile and is constantly moving and improving. They’re not a Valley company, so they aren’t always in the spotlight – but they do always stick in the top websites in the world for traffic. And over time, I’ve seen them accumulate a huge

Automate Influence Marketing Campaigns with TapInfluence

TapInfluence debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns. If TapInfluence sounds new… it’s because it is. TapInfluence was once BlogFrog but has been rebranded with a new focus and platform. TapInfluence automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other social platforms), as well as the distribution of content across all social networks and campaign