Over the last few years, I’ve really ramped up my affiliate and influencer marketing initiatives. I’m quite selective in working with brands – ensuring that the reputation that I’ve built doesn’t get tarnished while setting expectations with the brands on how I may be able to assist. Influencers are only influential because they have an audience that trusts, listens, and acts on their shared news or recommendations. Start selling crap and you’re going to lose
As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not too uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the Influencer Marketing Hub: Influencer marketing is set to grow to approximately $9.7B in 2020.