Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands

If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are a few reasons why: Purchase Behavior – Influencers may build brand awareness, but not necessarily convince a visitor to actually make a purchase. That’s a tough predicament… where the influencer may not be properly compensated

The New Big Deal of Influencer Marketing – with Examples

I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts.  Ideally they would do it for free, but the reality is you pay to play. This is a growing market and the returns can yield your brand big success when activated