7 Influencer Marketing Trends Expected in 2021

As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic

Beyond The Screen: How Blockchain Will Impact Influencer Marketing

When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of life. Before the Internet, children aspired to be astronauts or doctors, and the job title of influencer or content creator simply didn’t exist. Fast forward to today and nearly 30 percent of children aged eight to twelve

5 Ways To Use Social Listening To Improve Your Content Marketing Strategy

Content is king — every marketer knows that.  However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers in their language. As a content marketer, you probably know that a good piece of content is defined by two features:  The content should speak to

Publicfast: Find Influencers, Build Campaigns, and Measure Results

My firm is working with a manufacturer right now that is looking to develop a brand, build their ecommerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and drive acquisition. Influencer marketing continues to grow, but the results are typically aligned directly with

Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your