As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic
When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of life. Before the Internet, children aspired to be astronauts or doctors, and the job title of influencer or content creator simply didn’t exist. Fast forward to today and nearly 30 percent of children aged eight to twelve
Content is king — every marketer knows that. However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers in their language. As a content marketer, you probably know that a good piece of content is defined by two features: The content should speak to
My firm is working with a manufacturer right now that is looking to develop a brand, build their ecommerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and drive acquisition. Influencer marketing continues to grow, but the results are typically aligned directly with
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not too uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the Influencer Marketing Hub: Influencer marketing is set to grow to approximately $9.7B in 2020.
Brands are increasingly utilizing technology to create new shopping experiences in the stay-at-home era. And, at the same time, the entertainment industry is being forced to look for alternate revenue streams at a time when theaters and music venues are closed. Enter droppTV, the world’s first-ever shoppable streaming platform. Debuting with music videos, droppTV lets audiences view content while seamlessly browsing integrated virtual pop-up shops to purchase limited-edition streetwear. The platform enables creators (and brands) to monetize
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study. But how does this work for those items that have to be seen