How Might Augmented Reality Affect Influencer Marketing?

COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study.  But how does this work for those items that have to be seen

Why Real-Time Marketing Has Become More Essential in The COVID Era

It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years for the moment when not all 11 million kilowatt-hours of power would successfully run and there’d be a blackout; just in time for the brand to execute their punchline. Luckily for the cookie company, years ago at Super Bowl XLVII, there was finally a

Find Your Influence: Create Global Conversations Led By Inspired Content

Influencer marketing connects brands with the powerful voices of digital content creators. These connections spark authentic conversations around a brand message, leveraging the creator’s loyal and engaged following across social media channels, while driving awareness and engagement. This creates word-of-mouth awareness to your target demographic, directly through the social media channels where they spend all their time. At Find Your Influence, we help you find the right voices for your brand and let them get

10 Proven Ways to Drive Traffic to Your Ecommerce Website

“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in July of 2018. Since then, there is no going back for the owners as well as for the brand. Today, Mushie brings around $450,000 in sales. At this competitive e-commerce age, where 50% of sales

The 4 Advantages of Micro-Influencers

As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. We’ve shared a comparison of (macro / mega ) influencers versus micro-influencers previously: (Macro / Mega ) Influencer – these are people like celebrities. They have a large following and may influencer purchases, but it’s not necessarily in a specific industry, product, or service. Micro-Influencer – these are people that may have

How Outbound Email Marketing Can Support Your Marketing Goals

Inbound marketing is great. You create content. You drive traffic to your website. You convert some of that traffic and sell your products and services. But… The reality is that it’s harder than ever to get a first-page Google result and drive organic traffic. Content marketing is becoming ferociously competitive. Organic reach on social media channels is continuing to decline.   So if you too have noticed that inbound marketing just isn’t enough anymore, you’ll need