What is Content Distribution?

Content that goes unseen is content that provides little to no return on investment, and, as a marketer, you might have noticed how hard it is becoming to get your content seen by even a fraction of the audience you’ve worked so hard to build over the past few years. Unfortunately, the future is likely to hold more of the same: Facebook recently announced that its goal is to take brands’ organic reach down to

Influencer Outreach Versus Brand Advocacy

Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called Why Online Influencer