How Non-Gaming Brands Can Benefit From Working With Gaming Influencers

Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023, growth powered by an estimated 2.9 billion gamers worldwide in 2021.  Global Games Market Report It’s not only numbers that are exciting for non-gaming brands, but the diverse ecosystem around gaming. Diversity creates opportunities to present

7 Influencer Marketing Trends Expected in 2021

As the world emerges from the pandemic and the aftermath left in its wake, influencer marketing, not unlike a vast majority of industries, will find itself changed. As people were forced to rely on virtual instead of in-person experiences and spent more time on social networks instead of in-person events and meetings, influencer marketing suddenly found itself at the forefront of an opportunity for brands to reach consumers through social media in meaningful and authentic

Beyond The Screen: How Blockchain Will Impact Influencer Marketing

When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of life. Before the Internet, children aspired to be astronauts or doctors, and the job title of influencer or content creator simply didn’t exist. Fast forward to today and nearly 30 percent of children aged eight to twelve

DroppTV: Using AI to Identify And Sell Products in Videos

Brands are increasingly utilizing technology to create new shopping experiences in the stay-at-home era. And, at the same time, the entertainment industry is being forced to look for alternate revenue streams at a time when theaters and music venues are closed. Enter droppTV, the world’s first-ever shoppable streaming platform. Debuting with music videos, droppTV lets audiences view content while seamlessly browsing integrated virtual pop-up shops to purchase limited-edition streetwear. The platform enables creators (and brands) to monetize

What Questions Need Answered to Evaluate Your Company’s Inbound Marketing Strategy?

I’m working with a prospect right now that knows they require assistance with their digital presence and inbound marketing efforts… but they don’t know where to start nor the path necessary to get where they need. While I’ve written extensively about the agile marketing journey to develop your marketing maturity, I’m not sure I’ve ever written about the elements necessary for success. As I’m working with this client, I’ve been interviewing their sales, marketing, and