Very few believe that an effective marketing strategy may reduce marketing campaign costs by up to 70%. And it doesn’t necessarily need to involve specialists. In this article you will learn how to make a market research on your own, scrutinize your competitors and figure out what audience does really want. A smart strategy may slash marketing costs from 5 million dollars down to 1–2 millions. This is not a fancy, this is our longstanding
GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz) and traffic stats from Compete.com and Alexa. The platform allows users to find, track and
Sharing Is Not Enough – Why You Need A Content Amplification Strategy
There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience and your business, you absolutely must develop a strategy to push your content forward to
The 4 Advantages of Micro-Influencers
As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. We’ve shared a comparison of (macro / mega ) influencers versus micro-influencers previously: (Macro / Mega ) Influencer – these are people like celebrities. They have a large following and may influencer purchases, but it’s not necessarily in a specific industry, product, or service. Micro-Influencer – these are people that may have
Lefty: Create, Choose, Activate, and Measure Instagram Influencers
Lefty is an Instagram influencer marketing platform that helps brands connect with the most relevant influencers. Led by a former Google search engineer, Lefty’s development team has worked for 2 years to come up with the most exhaustive platform on Instagram influencers. Lefty has opened their software to the public and brands like Shiseido or Uber are already using it. Here is a short video presenting their solution. Lefty builds influencer profiles based on geography, interests,
What is Native Advertising?
As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government. What is Native Advertising? The Federal Trade Commission defines native advertising as any content that bears a similarity to the news,
10 Content Trends Advertisers Cannot Afford to Ignore
At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in native performance advertising, hopefully benefitting the entire industry. Here are 10 key trends that are
The New Big Deal of Influencer Marketing – with Examples
I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts. Ideally they would do it for free, but the reality is you pay to play. This is a growing market and the returns can yield your brand big success when activated