Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail

When I worked at a major SaaS platform, one effective way that we used to move the customer journey forward was by sending a unique and valuable gift to our target customers. While the cost per transaction was expensive, the investment had an incredible return on investment. With business travel down and events canceled, marketers have some limited options to reach their prospects. Not to mention the fact that companies are driving more noise through

CoffeeSender: Send a Starbucks Gift Card with One Click

Besides my ulcer, who doesn’t love Starbucks? We’ve written before that sometimes it’s the little things you do that have the most impact. Since you can’t turn around in most communities without seeing a Starbucks, and Starbucks is fairly synonymous with business meetings, it seems only logical that you should have an app integrated with your CRM where you can kick off a $5 Starbucks® eGift Card via email. CoffeeSender is an app that allows