Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!

Many of you visit our blog because of the consistent effort I put into sharing marketing infographics. Simply put… I love them and they’re incredibly popular. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual – Half of our brains are devoted to vision and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums with which to communicate to your buyer. 65%

4 Strategic Ways to Improve Your Visual Content in 2020

2018 saw about 80% of marketers use visual content in their social media strategies. Similarly, the usage of videos grew by nearly 57% between 2017 and 2018.  We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game.

The Top Content Marketing Tips for Driving More Traffic and Engagement

This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo.  I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best practices. However, that was sort of the point of my keynote… remarkable content doesn’t often

10 Social Media Tactics that Boost Shares and Conversions

Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve