Infrastructure

Martech Zone articles tagged infrastructure:

  • Content MarketingTomorrow

    Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

    The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently)…

  • Marketing Infographicsdigital age

    The Digital Age Is Rapidly Changing Everything

    When I speak to young employees now, it’s startling to think that they don’t recall the days that we didn’t have the Internet. Some even don’t remember a time without having a smartphone. Their perception of technology has always been that it’s continued to advance. We’ve had decades of periods in my lifetime where technology advancements settled… but that’s no…

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