Extending Digital Reach in a Mobile-first, Post-Cookie World

As consumer behavior continues to move dramatically toward mobile devices, brand marketers have correspondingly shifted their focus toward mobile marketing strategies. And, since consumers largely use apps on their smart phones, it’s not surprising that in-app advertising commands the lion’s share of mobile advertising spend. Pre pandemic, mobile ad spend was on track to see a 20 percent increase in 2020, according to eMarketer. But with so many people using multiple devices and consuming media