Innovation
Articles Tagged innovation:
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Customer Data Platforms
Top 7 Signs Your Business Needs a Custom Software Solution (And Not Off-the-Shelf)
In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their unique needs. Custom software development offers tailored solutions that scale with your business. But how do you know if it’s time to make the switch? Let’s dive into the seven…
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Marketing Events
Adobe Summit: Join Me At The Digital Experience Conference In Las Vegas (March 17-20, 2025)
Adobe Summit 2025 is set to be one of the most influential digital experience conferences of the year, bringing together industry leaders, innovators, and digital marketers to explore the latest advancements in customer experience, artificial intelligence, and personalization at scale. Taking place from March 17–20 in Las Vegas, with online sessions available for those who cannot attend in person, the…
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Sales and Marketing Training
The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…
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Artificial Intelligence
The Evolution of Tech: Key Innovations to Watch in 2025
By 2025, you’ll see transformative tech reshaping industries, with AI enhancing productivity and innovation. Quantum computing will revolutionize fields like cryptography and drug discovery, while 33% of tech organizations dive into quantum initiatives. 5G’s global reach will support 32 billion IoT devices, driving data-driven opportunities. This connectivity extends to advancements in streaming services like IPTV Canada, offering seamless, high-quality access to entertainment through enhanced…
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Artificial Intelligence
The Rise of Distributed Computing: AI’s Future Beyond Centralized Giants
As tech giants invest billions into building sprawling data centers and even constructing power plants to sustain them, an opposing force in the AI landscape is emerging that could render these centralized models obsolete. Distributed computing – a paradigm where global networks of personal and corporate devices collaborate to power AI – already possesses more potential than any corporate data…
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Artificial Intelligence
How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve a 10-15% boost in sales. McKinsey And when they were first rolled out at scale, chatbots were supposed to deliver…
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Artificial Intelligence
Lorikeet: Advancing Healthcare CX with Purpose-Built AI Agents
The industry’s turn to AI chatbots in support has resulted in many negative customer experiences (CX). Co-pilots are a band-aid, not a solution; they offer marginal gains and have significant downsides. Nowhere is this seen other than in high-stakes fields like healthcare, where patients rely on timely, accurate responses, co-pilots’ frequent errors, and limited efficiency gains, which can compromise service…