Innovation
Articles Tagged innovation:
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Artificial Intelligence
Lorikeet: Advancing Healthcare CX with Purpose-Built AI Agents
The industry’s turn to AI chatbots in support has resulted in many negative customer experiences (CX). Co-pilots are a band-aid, not a solution; they offer marginal gains and have significant downsides. Nowhere is this seen other than in high-stakes fields like healthcare, where patients rely on timely, accurate responses, co-pilots’ frequent errors, and limited efficiency gains, which can compromise service…
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Sales Enablement, Automation, and Performance
How to Sell to Executives: A Comprehensive Guide
Selling to executives presents a unique set of challenges and opportunities. Senior leaders are tasked with steering their organizations through unprecedented change while maintaining growth and profitability. They understand their business challenges intimately but may not have the time or inclination to delve into technical details or implementation specifics. This creates a delicate balance for salespeople: they must demonstrate deep…
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Customer Data Platforms
Qualtrics: The New Research Imperative and How Market Intelligence Will Transform Business Strategies in 2025
As we approach 2025, market research is undergoing a transformative shift, reshaping how businesses understand their customers and make strategic decisions. The emergence of artificial intelligence, synthetic data, and digital qualitative research tools is creating unprecedented opportunities for organizations to gather deeper insights faster than ever before. Table of ContentsThe Rise of Innovative Research TeamsSynthetic Data: The New Frontier of…
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Sales and Marketing Training
The Secret Weapon of Success: Confidence
Someone with half your IQ is making 10x as you because they aren’t smart enough to doubt themselves. Ed Latimore While that’s a somewhat skewed view of the world, that quote has more truth than you might believe. In one of my first jobs, I used to have to walk past the boardroom at my company periodically. I revered the…
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Advertising Technology
Your Digital Transformation Isn’t Good Enough: Tips to Bridge the Gaps and Succeed
What does it mean to undergo digital transformation (DX)? Is it just a one-time project or a whole process that might take months, if not years? Everyone defines digital transformation differently. For some, it’s about going paperless; for others, it involves switching to a new stack of technologies. It might be different for you and your business, but I am…
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Customer Data Platforms
Market Research: The Strategic Guide to Business Growth in the Digital Era
Stakes are getting higher for today’s businesses as markets become more competitive with each passing minute. In such a dynamic, fast-paced environment, staying ahead is not just about having the best products or the latest technology but more about understanding the market and customers better than anyone else. How can businesses achieve this amid intensifying competition and shifting consumer preferences?…
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Sales and Marketing Training
Good Marketing vs. Bad Marketing: The Value of Understanding, Setting, and Meeting Expectations
Marketing is a powerful tool that can make or break a business. But what separates good marketing from bad marketing? The answer lies in understanding the value that your product or service brings to your clients, setting and meeting expectations, and prioritizing communication. At the heart of all good marketing is communication and honesty. Good marketing sets realistic expectations and…
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Content Marketing
The Intangible Value of Brand: Beyond Data-Driven Attribution
The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…
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Customer Data Platforms
Why Every Business Needs a Data-Driven Culture
Imagine a pharma company that holds immense scientific expertise, years of market experience, and all the technical capabilities in the world to create effective drugs that save lives. All might work well enough, but such a company will inevitably run into problems such as disconnect from the patient needs, inefficient R&D processes, loss of operational agility, and much more all…
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Marketing Tools
Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes tools but often lack the strategy to kick off an appropriate execution plan. Rose Bud Thorn One application they take…