Innovation
Articles Tagged innovation:
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Sales and Marketing Training
The 7 Habits of a Successful Web or Mobile Application Team
Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that includes customer feedback, support issues, prospect needs, competitive pressures, innovation opportunities, and market fit. Simultaneously, they must work within the…
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Content Marketing
Crafting Identity: The Artistry Behind Brand Identity Services
The need for a distinct brand identity has never been more crucial in the vast marketplace of products and services, where competition is fierce, and attention spans are fleeting. Brands are more than just logos and taglines; they’re storytellers, weaving narratives that resonate with consumers on emotional levels. Enter the artisans of brand identity services, the unsung heroes behind the…
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Marketing & Sales Videos
Grantify: The Intelligent Way For SaaS and AI Startup Companies to Win Grant Funding
Funding is often one of the biggest challenges for startups working on cutting-edge SaaS and AI products. Developing innovative technology requires significant capital, but early-stage companies may struggle to attract investors. And small businesses (SMBs) may be unable to afford an investment in the innovation that will drive their business growth. Many entrepreneurs are unaware that government grants can be…
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Content Marketing
The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…
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Analytics & Testing
How AI-Powered Experimentation Will Drive Digital Marketing Innovation in 2024
The internet is a fast-moving ecosystem. Trends rise and fall in weeks or days, minting new quasi-celebrities and relegating once-relevant personalities into obscurity. Marketing trends come and go just as quickly. Today’s innovative digital marketing strategies are tomorrow’s cringe-worthy has-beens. If brands are slow to adapt, they risk sounding tone-deaf or unaware, making it especially difficult to connect with their…
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Sales and Marketing Training
The Four Pillars of Product Success: How Product Managers Prioritize Features for Maximum Impact
Product managers are crucial in prioritizing backlogs and driving innovation within companies. They must balance existing and potential customers’ needs and the company’s overall growth and profitability. This article will explore four central themes that product managers should consider when prioritizing their backlogs: customer retention, customer acquisition, efficiency, and innovation. Table of ContentsCustomer Retention and Product PrioritizationKano ModelKano Prioritization StrategyCustomer…
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Artificial Intelligence
Leveraging Startup Partnerships to Accelerate Innovation in Your Organization
For established businesses looking to drive innovation, partnering with a startup can be a powerful catalyst for change. Startups are often at the cutting edge of new technologies and approaches, and their willingness to experiment and take risks can help established companies break out of old patterns and explore new opportunities. However, it’s crucial to choose the right startup partner…
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Advertising Technology
What A U.S. TikTok Ban Could Mean For The AdTech Industry
In digital advertising, few platforms have captured the zeitgeist quite like TikTok. Its meteoric rise to prominence has reshaped the way we consume and create content, particularly among younger demographics. However, the specter of a TikTok ban looms large, raising questions about its potential impact on the AdTech industry. A TikTok ban would have significant implications for the advertising industry,…
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Artificial Intelligence
Tools Don’t Make The Marketer… Including Artificial Intelligence
Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…
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Mobile Marketing, Messaging, and Apps
Mobile Mastery: Unleashing the Potential of Business Apps
In today’s digital age, where smartphones have become an extension of our hands, the role of mobile applications in the business world has never been more vital. From simplifying daily tasks to revolutionizing customer engagement, business apps drive innovation and shape how companies operate in a fast-paced, interconnected environment. The Evolution of Mobile Apps in Business Business apps have come…