Innovation
Articles Tagged innovation:
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Artificial Intelligence
Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…
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Social Media & Influencer Marketing
Planview IdeaPlace: Innovation and Ideation Management
Staying ahead of the curve requires a proactive approach to innovation and ideation management. That’s where Planview comes in, offering a comprehensive solution to address the challenges organizations face in harnessing the power of innovation. Innovation is the lifeblood of any successful organization, but it often comes with challenges. Many organizations struggle with disconnected ideation processes, where ideas are generated…
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Advertising Technology
How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…
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Sales and Marketing Training
8 Wishes That Every Executive Has About Their Sales And Marketing Programs
While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced Brand Awareness: Executives recognize the importance of brand awareness and wish for their sales and marketing programs to increase brand…
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Sales and Marketing Training
How To Lose A Client In 10 Days: Mistakes To Avoid In 2023
The rules in digital marketing change pretty fast these days, and it might be complicated to understand what are the main marketing trends, how happy are your customers with your service or what MarTech solutions should you choose to get an edge over the competitors. More and more frequently, customers can clearly define the type of goods and services they…
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Artificial Intelligence
The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens (NFTs) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more than showing off digital art. Fortunately, NFT innovators aren’t just waiting for the mainstream to catch up with what they’re capable of.…
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Customer Data Platforms
The Future Of Customer Loyalty Programs
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…
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Artificial Intelligence
How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…
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Marketing Tools
Coggle: Unleashing Creative and Organizational Potential With Mind Mapping
Mind mapping is a visual thinking tool that draws upon the intrinsic workings of the human brain, facilitating the organization, generation, and connection of ideas in a highly intuitive and engaging manner. It is a graphical way to represent concepts and their relationships to each other and to a central idea. At its core, mind mapping is about harnessing creativity,…
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Advertising Technology
Artificial Intelligence (AI) And The Revolution Of Digital Marketing
Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers. However, today’s market is saturated, and e-commerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly. One of the latest technological innovations that…