No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of Buy-Online-Pickup-In-Store (BOPIS) and curbside pickup and 90% now preferring home delivery over a store visit.
If you’ve ever produced and recorded video that you wished to display across social media, you know the effort required to crop for each video format to ensure your videos are engaging for the platform shared on. This is a fantastic example where artificial intelligence and machine learning can truly make a difference. Kamua has developed an online video editor that will automatically crop your video – while staying focused on the subject – across