Martech Zone articles tagged integrate:

  • CRM and Data PlatformsCEO Jeremy Bloom of Integrate

    All-American and CEO Jeremy Bloom Discusses Integrate

    Unique amongst his industry peers, CEO Jeremy Bloom had an incredible career as a professional athlete. He’s a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. If that’s not enough, Jeremy was an All-American at the University of Colorado and a 5th round draft to the Philadelphia Eagles. He completed his NFL career with the…

  • Sales Enablement
    lead automation

    Accelerating Your Pipeline with Automated Lead Generation

    Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are…

  • Content Marketing
    marketing ops success

    5 Dimensions of Marketing Operations Excellence

    For over a decade, we’ve observed Sales Operations help monitor and execute sales strategies in real-time at organizations. While the Vice President worked on long-term strategies and growth, sales operations was more tactical and provided daily leadership and coaching to keep the ball moving. It’s the difference between the head coach and the offensive coach. What is Marketing Operations? With…

  • Analytics & Testingconsequences causes dirty data

    The Cause and Staggering Consequences of Data Issues

    Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a…

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