Integrated Software

Martech Zone articles tagged integrated software:

  • Email Marketing & AutomationOpen software and integrations to APIs is growth for SaaS

    Open = Growth

    I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…

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