The Strategies That Are Killing Your Content Marketing #CONEX

Yesterday I shared about how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical content how-to’s and tips. It’s just my opinion, but the discussion today was much

Content is Temporary, Trust and Integrity are Lasting

The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for many of my readers as well and I simply chose not to write daily. After a decade of writing, that’s the kind of thing that drives me crazy – writing is simply a part of

Perfect Data is Impossible

Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of people that saw their online ad during a given month is negated by the time