14 Different Terms Used Across Marketing Automation Platforms

I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty confusing as you look to the features of one over the other when in honesty, all the same features are present. Sometimes, it sounds like

Ultimate Guide to Pinterest Metrics

We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has 1,000 followers and we honestly do very little outside of posting our infographics there! The

Interactions’ Hybrid Calling System = Amazing

On Monday, I had the opportunity to tour Interactions, listen and observe their system in action, and use a full demonstration of Hey Otto – a voice and web conferencing system that utilizes Interactions technology on the back end. Companies who have large call centers go down two different roads, either automated speech recognition (ASR) systems or by employing large expensive rooms of call center attendants. The typical call to an IVR is frustrating, and