What is POE?

In preparation a webinar, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of Canada and The Brainstorm Group. POE is just an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media. Paid Media is the use of paid advertising channels to drive traffic and the brand’s overall message to your