Interactive Marketing

Martech Zone articles tagged interactive marketing:

  • Sales and Marketing TrainingWhat is Interactive Marketing?

    What is Interactive Marketing?

    Interactive marketing, also known as engagement marketing, is a type of marketing that encourages two-way communication between a brand and its audience. It involves using various channels and strategies to engage customers in a conversation, rather than simply broadcasting a message to them. Interactive marketing can take many forms, such as social media campaigns, quizzes, surveys, contests, live chats, and…

  • Marketing ToolsMarketing Drones

    How Are Drones Being Utilized for Sales and Marketing?

    For each roofing client that I’ve had, I encouraged them to buy a drone. I have my own to assist when we need some great photos of the properties they work on, but I encourage them to have them on every job. Today’s drones practically fly themselves, and most have incredible cameras built in with up to 4K resolution. It…

  • Marketing Tools7 Reasons Why Lead Forms are Dead

    7 Reasons Why Lead Forms are Dead

    Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable. Throughout the years, retailers would place…

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