Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box

Search is the universal language. And the search box is the portal to all your answers. At home daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them.  At peak performance, search and browse boosts top and bottom line. Customers buy more and stay loyal,

Over 20% of our Home Page Clicks Come from One Feature

We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all engagement on our home pages comes from our search bar. And in reviewing the

The 15 Elements of a Highly Effective Website

Some advice is timeless, and I believe this checklist from Quicksprout is one of them. Marketers are often so busy on content production and testing that they often miss out on the baseline elements necessary for success. This infographic points to 10 elements necessary for reader engagement, search engine optimization, and social sharing: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length

Ecommerce Personalization Solutions Require These 4 Strategies

When marketers discuss e-commerce personalization, they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features – like Disney, Uniqlo, Converse and O’Neill – are seeing the incredible results: While that sounds amazing, the industry is failing to implement these strategies. Reflektion has released the 2015 RSR Personalization Report, giving leading retailers a grade

Algolia: Internal Realtime Search as a Service

Building your own internal search capabilities that are rich, real-time, and fast is quite a project. Add to it geographic search, images, commerce and mobile and you’re basically developing an entire platform. We were just speaking to a manufacturer this morning about their search capabilities and that the element needs to be more prounounced on their site. No need to develop your own – Algolia is a fully hosted search service, available as a REST