What is Search Engine Optimization (SEO) In 2022?

One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on algorithms over search engine users. I’ll touch base on that later in the article. What

Cross-Domain Canonicals are NOT for Internationalization

Search Engine Optimization for international websites has always been a complex subject. You will find a lot of tips online but should not implement every tip you hear. Take the time to verify the information you find online. While an expert may have written it, it doesn’t always mean they’re correct. Case in point, Hubspot released a new ebook 50 SEO & Website Tips for the International Marketer. We’re fans of Hubspot and our agency

Optimizing Your Content Internationally

You might not worry whether or not your audience is International at this point, but it may be something you might want to take a closer look at. International growth on the web is skyrocketing and can be a fantastic resource for your company to expand its business. Three of our clients are marketing internationally and we have been working to identify search engine best practices. Here’s some findings: W gShiftLabs is a tool for