International Seo

Martech Zone articles tagged international seo:

  • Search MarketingWhat is SEO? Search Engine Optimization

    What is SEO? Search Engine Optimization In 2023

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…

  • Content MarketingMilengo Global Content Strategy - Localization and Translation Tips

    5 Tips to Maximize the Impact of Your Global Content Strategy

    82% of marketers are actively investing in content as part of their marketing strategies. Hubspot At the same time, research has shown that translating branded content into local languages improves customer experiences and leads to a greater likelihood of purchase. This makes high-quality translations crucial for achieving your marketing KPIs (such as increasing brand awareness, building customer relationships, and driving…

  • Search MarketingGoing International - I18N, Localization, Content, Search

    Going International: What You Need To Know About Writing, Ranking, and Translating To A Global Audience

    Expanding a business to international markets requires a strong online presence that appeals to a diverse audience. To rank on terms internationally, companies must optimize their websites and content for different languages, regions, and search engines. This article discusses various options and best practices for ranking on terms internationally, including site translation, hreflang tags, and more. Website Localization and Translation…

  • Search MarketingCanonical tags versus hreflang tags for internationalization

    Cross-Domain Canonicals are NOT for Internationalization (Use hreflang)

    A cross-domain canonical tag is a specific application of the rel="canonical" link element used in SEO, but it extends across different domains. This tag is crucial when managing identical or highly similar content across multiple websites. When to Use a Cross-Domain Canonical Tag: Managing Duplicate Content Across Different Domains: If you have the same content published on multiple websites (different…

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