Interruptive Advertising

Martech Zone articles tagged interruptive advertising:

  • Analytics & Testing
    downward data

    5 Data Disconnects and Bad Marketing Assumptions

    We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that…

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