SkAdNetwork? Privacy Sandbox? I stand with MD5s

Reading Time: 3 minutes Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s now been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an industry need to use this time effectively to find a new gold standard for

Apple iOS 14: Data Privacy and the IDFA Armageddon

Reading Time: 6 minutes At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a