Reading Time: 3 minutes My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan ever since and now, outside of the Homepod and Airport, I have every single device.
Reading Time: 7 minutes Why does email deliverability matter? According to the 2015 Email Data Quality Trends Report by Experian, 73% of marketers reported having issues with email deliverability. Return Path has reported that over 20% of legitimate email goes missing. Undoubtedly, businesses encounter problems with deliverability, and that negatively impacts the bottom line. For years, Return Path has been the industry leader in the email deliverability space without much, if any, competition. With the arrival of 250ok, and a
Reading Time: < 1 minute As high-resolution displays become common-place on virtually every device, it’s important that marketers take advantage of the impact that a higher resolution has to offer. The clarity of images used in emails, for examples, can have a dramatic impact with the email reader. Creating your graphics properly and then sizing/scaling them – all while optimizing the file size of the images – is a delicate balance to ensure you are optimized for the best response
Reading Time: < 1 minute FirehostChat is a fully native apps with push notifications that’s as easy as texting. You can even receive chat notifications on your iPhone lock screen with their mobile application. Users can be identified by their physical location and you can identify the page they’re on as well as their system info. The paid version comes with fully customizable CSS, multi-user support and your chat history. You probably get a lot more traffic than you realize,
Reading Time: < 1 minute We recently had a webinar on the science of storytelling with our friends at Cantaloupe.tv. It’s not new to sales and marketing, but for some reason, storytelling has really only begun to take notice in recent years. Consumers and business buyers have always converted easier when there’s an emotional tie between themselves and the brands they love… but it’s interesting how old, scripted and terrible media continues to plague us on television and the web.