57% of People Are Not Recommending You Because…

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming quite clear to us that our clients who are not optimized for

Optimizing Your Email Images for Retina Displays

As high-resolution displays become common-place on virtually every device, it’s important that marketers take advantage of the impact that a higher resolution has to offer. The clarity of images used in emails, for examples, can have a dramatic impact with the email reader. Creating your graphics properly and then sizing/scaling them – all while optimizing the file size of the images – is a delicate balance to ensure you are optimized for the best response

The Official Google Analytics Apps for iPhone and Android

The official Google Analytics iPhone and Google Analytics Android mobile applications have been released so you can access all of your Google Analytics web and app data from your iPhone. The app even includes Real Time reports. The app optimizes the Google Analytics report layouts and controls for a mobile environment, so you get the best experience no matter what device you use. For example, the app automatically adjusts the display to fit your screen

FirehoseChat: Site Chat Integrated with Mac, iPhone and iPad

FirehostChat is a fully native apps with push notifications that’s as easy as texting. You can even receive chat notifications on your iPhone lock screen with their mobile application. Users can be identified by their physical location and you can identify the page they’re on as well as their system info. The paid version comes with fully customizable CSS, multi-user support and your chat history. You probably get a lot more traffic than you realize,

My Analytics: Google Analytics for iPhone

KISSmetrics have released a new FREE iPhone application called My Analytics. It’s the fastest way to see how your Google Analytics metrics are doing when you’re away from your desk. Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data. And they couldn’t find one. Either the mobile apps were WAY too basic and wouldn’t let you do any comparisons, or

Zapier: Workflow Automation for Business

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for