Twitter and Video, Like Peanut Butter and Jelly

Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback. If I’m engrossed in television, I’m not sure I want to be engaged in a running conversation