AppSheet: Build And Deploy A Content Approval Mobile App With Google Sheets

While I still develop from time to time, I lack both the talent or the time to become a full-time developer. I appreciate the knowledge I have – it helps me to bridge the gap between development resources and businesses that have a problem every day. But… I’m not looking to keep learning. There are a couple reasons why advancing my programming expertise isn’t a great strategy: At this point in my career – my

Where To Host, Syndicate, Share, Optimize, And Promote Your Podcast

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host

How To Optimize Your Business, Site, and App for Apple Search

The news of Apple ramping up its search engine efforts is exciting news in my opinion. I was always hoping that Microsoft could compete with Google… and was disappointed that Bing never really attained a significant competitive edge. With their own hardware and embedded browser, you’d think they could grab more market share. I’m not sure why they haven’t but Google absolutely dominates the market with 92.27% market share… and Bing has a mere 2.83%.

Promote Your iTunes Podcast with a Smart App Banner

If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and features. You’ve probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click on the banner, and you’re taken directly to the App Store where you can download

How to Add App Banners to Your Mobile Site

If you have a mobile application for your products or services, you know how expensive it can be to promote and distribute it for mass adoption. Did you know that, with a simple header snippet, that you can promote the application within a mobile browser? Apple App Store Smart App Banners for iOS Apple supports smart app banners and it’s a great tool to increase adoption of your mobile application. When a mobile user visits your

Smart Ways to Combine Content Marketing with SEO

The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can

Email Marketing or Facebook Marketing?

Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one before you answer. It’s a great question. I’m not a fan of “or” with online marketing. I believe a multi-channel marketing approach increases overall response throughout your marketing. Facebook seems like a social media marketing