Apple products appeared in 30% of the 33 top films in 2010. Nike, Chevy and Ford in 24%. Sony, Dell, Land Rover and Glock in 15%. Product Placement is a $25 billion industry now. In fact, the next James Bond movie will cover one-third of it’s budget with $45 million in product placement revenue. Pontiac hoped to sell 1,000 Solstices in 10 days. Instead they sold 1,000 Solstices in 41 minutes after its exposure on
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types of collateral are product brochures & data sheets. In fact, respondents have only increased their
Too funny, Ze Frank’s song on joining a Social Network, Online All the Time. [audio:http://www.zefrank.com/social_2.mp3] Hat tip to Robert Scoble on the find.