9 Landing Page Mistakes You Should Avoid

You’d be surprised at how many things distract someone on a page that they arrive at. Buttons, navigation, images, bullet points, bolded words… all of them capture the attention of the visitor. While that’s an advantage when you’re optimizing a page and purposely laying out those elements for the visitor to follow, adding the wrong element or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert

Storytelling versus Corporate Speak

Many years back I was certified in a hiring process called Targeted Selection. One of the keys to the interview process with a new candidate was asking open-ended questions that required the candidate to tell a story. The reason was because it was a lot easier to get people to reveal their honest answer when you asked them to describe the entire story rather than ask them a yes or no question. Here’s an example:

Please Explain Industry Jargon and Acronyms

I just read a press release from a company that was targeting marketing technology folks like myself. In that press release, they mentioned: OTT, PaaS solution, IPTV, AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider, over-the-top video delivery through an integrated media management system, hybrid demo of OTT, digital video broadcasting (dvb-t), AirTies Air 7320 hybrid set-top box, IP Multimedia Product Line, set-top boxes that support integrated OTT solutions for

What is a Permalink? Trackback? Post slug? Ping?

I was in a fantastic luncheon today with some very intelligent marketers from all over Indianapolis. Every 4 to 6 weeks we meet to discuss a new (or popular) business or marketing book. It’s a great opportunity to get out of the office and out of the details and get back to some ‘big picture’ thinking. Some of the folks are print and media, others are Internet savvy. One comment I heard today confused some