Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still hadn’t left Detroit. I was sitting and chatting with Marketing leaders from several of the
Today mBlast launched a new, free version of their mPACT solution. mPACT was designed from the ground up to help users find the influential voices having an impact on their market by the things they are saying in blogs, online articles, Twitter, Facebook and other online outlets. At mBLAST, we believe the only way to measure the influence of a voice is by looking at the topics and keywords that voice is writing about. Most
The news is full of some incredible stories of humanity recently: Alex Rodriguez admits to steroids (strangely omitted from MLB.com’s AROD news page) Michael Phelps photographed smoking pot. He’s subsequently lost a huge endorsement deal with Kellogg’s. Even Barack Obama has had a couple tough weeks, trying to find cabinet members and pushing through a stimulus package that has sinking popularity. There are commonalities. Each of these people were at the top of the world.
I’ve written before about how helpful Google Alerts are as a strategy for reputation management. Here’s a great tip for you to drive authority for yourself, your product or your service and to help promote your site or blog utilizing LinkedIn Answers and Google Alerts. For the terms that you’d like to build authority on within LinkedIn, make a Google Alert! Select “Web” as the type and “as-it-happens” for how often. Example: If I wish