Have you ever given up on a slow-loading webpage, tapping the back button to go find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. After all, 25% of us will abandon a page if it hasn’t loaded in four seconds (and expectations are only rising as time goes on). But that’s not the only reason that website speed matters. Google’s rankings take into account your site’s performance and
Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead they’re losing tons of money because prospective clients are bailing on them. We’ve grown our readership quite
Today, we had a fantastic call with a company where we discussed organic search strategies in depth (pun intended). While a significant percentage of our customer base and associated revenue has come from companies seeking our SEO expertise, we’ve honestly always been skeptical of SEO. It’s not that we don’t recognize the power of organic search – it’s absolutely a core strategy of us to drive authority and leads to our clients. We’ve abandoned trying
We’ve seen a lot of companies moving towards a cleaner, simpler experience for website users. Whether you’re a designer, a developer, or you just love websites, you can learn something by taking a look at how they’re doing it. Get ready to be inspired! Animation Leaving behind the early, gaudy days of the web, which was flush with flashing gifs, animated bars, buttons, icons and dancing hamsters, animation today means creating interactive, responsive actions that
What’s a page view matter to your business? Do you know? Are you sure? I know that sometimes we get a ton of traffic and it doesn’t matter, and other times we get a few great visits that lead to great business relationships. The marketing theory is that more is better so we all follow the lead. But do we have to? We’ve written about actionable analytics before – like Pirate Metrics for subscription-based businesses.